Advocacy Campaign Launches With NMC

Cabarrus County organization finds online means to educate area residents

Research Triangle Park, N.C.-New Media Campaigns, a pioneer in developing Internet-based marketing solutions and Web development tools to empower the efforts of nonprofit organizations, political campaigns and businesses, is pleased to announce the launch of a Web site for Alliance for Tomorrow. A nonprofit organization based in Cabarrus County, N.C., Alliance for Tomorrow seeks both to celebrate the area's rich heritage and to allow its residents to learn more about its emerging economic issues.

One of Alliance for Tomorrow's central projects is educating the public about the benefits of securing a new North Carolina Research Campus in Cabarrus County. The organization aims to share with residents the ways in which such a research center would help provide jobs for the county, and it also works to provide information about how public improvement bonds could help secure such a research center without taking money out of taxpayers' wallets.

To achieve its goals and answer the community's questions about public improvement bonds and a research center's presence, Alliance for Tomorrow needed a platform that was easily accessible and easily understood. It found such a platform through hiring New Media Campaigns to create an up-to-date Web site.

"Alliance for Tomorrow strives to make an important difference in the lives of Cabarrus County residents, which required finding an effective way to share its vision," said Clay Schossow, New Media Campaigns' project manager. "We are thrilled to help the organization reach its desired audiences."

New Media Campaigns uses leading technology to help clients like Alliance for Tomorrow transform basic HTML Web sites into unique vehicles of cost-effective marketing that offer a better way of reaching viewers. The company's innovative Web-based software gives clients the tools necessary for every phase of an online project, from streamlining information to efficiently introduce new visitors to an organization's goals to designing news updates and e-mail operations to keep returning visitors educated about the organization's activities.