NMC Announces Launch of Website for NCDOT Initiative

New Media Campaigns, a web design and development company in Carrboro NC, recently announced the launch of the “Be Rail Safe” website, a safety initiative from the North Carolina Department of Transportation.

Be Rail Safe informs citizens on train and railroad safety as it pertains to their daily lives at crossings, tracks, and stations.  The site urges residents to use caution around railroad systems and teaches them about staying safe while driving, biking, walking, or running.   

NCDOT knew that rail safety is important to NC residents.  However, they also acknowledged the limited time residents would be willing to give to learn about this important program.   NCDOT needed a website that could clearly present content in a quick and efficient manor. 

NMC, along with agency partner Eydo, developed and implemented a website that was crafted to fit NCDOT’s needs.  The new website enables visitors to easily find the information they desire with only a few clicks.   The website’s header changes colors as people navigate  the site, keeping them engaged and interested.

NMC built a custom graphic encouraging children to learn about rail safety while having fun.  The cartoon graphic, built in JavaScript, offers an interactive component on the “Just for Kids” page.  Children use their mouse to learn how to safely traverse railroad crossings and are rewarded with fun animations, sound effects and safety tips. 

NMC created a website specifically designed to address NCDOT’s situation.  The cartoon graphic involves children and other pages inform older website visitors about how they can keep themselves and their families safe.

The NMC team has developed and designed more than 500 websites for businesses, non-profits,governments, and political candidates.  NMC was proud to aid the public with this project and they hope this website will help public safety.