NMC Develops Website for National Brand and Franchises

Fleet Feet Sports, a large national retail supplier of running gear, recently chose New Media Campaigns to design and develop their corporate website and the websites of their franchises. 

Headquartered in Carrboro, NC, Fleet Feet has more than 80 franchises located across the country.  The company chose NMC after being impressed with their past work and commitment to customer service.  Fleet Feet decided NMC would be a perfect fit for their company.

Fleet Feet wanted a website with a clean design that would tell the story of their brand and engage people interested in owning a Fleet Feet.  They wanted a website with vibrant colors and personality to match their fun, carpe-diem minded work environment. 

NMC, also located in Carrboro, designed and developed a website specifically tailored to fit Fleet Feet’s needs.  Vivid shades of blue and orange accentuate the site's orderly nature while encouraging visitor engagement.  Intriguing fonts and a homepage image rotation also enhance the lively feel of the website.

NMC custom built a zip code search, powered by Google Maps API, allowing visitors to easily find the Fleet Feet nearest to them.  In addition, visitors may view a map of the US with plotted points of all Fleet Feet Sports nationwide. 

NMC and Fleet Feet have teamed up to provide the website template to local franchises across the county.  This will give the brand a consistent look and help familiarize customers with this growing national brand.  To continue service to franchises, NMC setup a section on the website for owners around the county to login and download relevant company information.

Fleet Feet Sport’s corporate and franchise websites are powered by NMC’s content management system, HiFi. Offering a user friendly interface, HiFi allows users to easily update content, add media, and organize website structures with just a few clicks.

NMC has developed and designed more than 500 websites for businesses, non-profits,governments, and political candidates.  The NMC team was extremely happy to work with Fleet Feet Sports and is proud of the final product.