Frontier Growth

Launching a Flexible Online Platform for a Growth Equity Firm

Frontier Growth is a vertical SaaS-focused firm that helps software companies scale product offerings by deploying investment capital and operational expertise.

With a new visual identity in hand, Frontier came to us for a B2B website design that would elevate their people-first approach and experience in the vertical SaaS niche. With those goals in mind, we developed a polished new design that features prominent partnership stories and testimonials alongside information about Frontier’s investment criteria and industry knowledge.

Areas of Expertise

  • B2B

Services

  • Discovery Research
  • Website Design & Development
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In-Depth Discovery Process

To develop an understanding of Frontier’s digital needs, we kicked off the project with a discovery process that included stakeholder interviews, an information architecture deepdive, a competitive landscape analysis, and creative ideation around three design themes. We shared those insights back with the team and used the resulting presentation as a playbook to guide the project from start to finish.

Bringing the Vision to Life

Inspired by Frontier’s updated brand, the site includes angular graphics and energetic yellow accents to highlight key content sections. The homepage combines these elements with subtle animations to add an interactive and engaging quality to the design. Featured blocks for investment focus, the Frontier difference, and partnerships guide users to content-rich interior layouts.

Customizable Interior Templates

Frontier wanted to prioritize their vertical SaaS focus both informationally and visually, so the site’s 10+ interior templates balance polished, tech-forward design with multiple options for displaying detailed content. We paid special attention to pages about the Frontier brand and difference, using features like a timeline carousel, custom icons, and videos to add visual interest and interactivity to the layouts. Other highlights include the partnerships hub and individual company profiles, filterable news, and team bios that neatly organize personal details and related content.

Built on WordPress, the site is designed for intuitive ongoing management and growth. Admins can easily update any page on the site, publish new articles and company profiles, and build entirely new layouts using the library of custom-styled blocks. The blocks-based approach ensures that details like typography, color, and brand graphics are carried throughout the site as it expands beyond the initial designs.