Digital Evolution for Frontier Growth

Businesses inevitably evolve over time, whether in positioning, target audience, or offerings. That might be reflected in updated marketing materials, a new logo, or informal adjustments to the way that the team describes their work. As change occurs, no matter how slowly, it’s important to translate any meaningful shifts across the entire brand ecosystem, including the website. 

For Frontier Growth, a Charlotte-based growth equity firm, that meant evolving towards a more tech-forward look to communicate and solidify their focus on vertical SaaS partnerships. Frontier had already taken the big step of rebranding, so we were excited to build on that work and bring it to life online. Complete with custom icons, detailed case studies, and numerous flexible content blocks, the new website provides an engaging and intuitive experience for users and reflects the firm’s passion for innovative SaaS solutions.