Balega

Balega is a company that designs and produces high-performance athletic socks.  The company came to New Media Campaigns in need of a new site more accessible than their current one, which is fully built in Flash.  With this in mind, New Media Campaigns developed a new site on the HiFi Content Management System that organizes and displays the content in a way that is much easy to navigate.

The homepage showcases Balega’s colorful state-of-the-art running socks with shades of grey and yellow, complementing the images and not overpowering.  The crisp, modern design of the site reflects the company’s innovation and technical excellence.

Not only is this South African company named after the Zulu word meaning “to move with speed” but they are extraordinarily dedicated to their culture and community, which has inspired their brand and the way they do business.  As an American-South African partnership, Balega funds The Lesedi Project, comprised of several inspiring initiatives to provide scholarships and raise money for schools in their community.  The site provides detailed information about Balega’s many charitable endeavors on the Balega Gives Back page.

Since this passionate, innovative company is as committed to their customers as they are to their community, New Media Campaigns created a variety of useful features for a personalized experience when visiting the site.  For example, the Sock Finder allows visitors to filter their search by different sock traits to find the pair that is the best for them.