Ron Williams, X-CEO
Ron Williams is the former CEO of Aetna and an influential force in the business community. When he wanted to launch a second career as a speaker, business consultant, corporate boardmember, and general high-energy influence in the business community, he turned to New Media Campaigns to design and launch a new website that would showcase his new career and help book more speaking events. We partnered with Three Ships Media, who provided content strategy for the site.
Mr. Williams wanted a site that was straightforward, professional-looking, and easy to navigate. Since leaving Aetna, Mr. Williams has jumped into a variety of new activities, including serving on corporate boards, consulting executive clients, consulting a private equity firm, and traveling around the country to speak about executive leadership and successful business strategies. Using HiFi, we were able to implement the Three Ships Media strategy and develop an attractive site that provides in-depth information about Mr. Williams and ties in all of his various new activities in a way that is easy to follow and understand.
In addition to the in-depth pages of the site, we also implemented a sidebar that has a little information about Mr. Williams, how to book him, a short list of upcoming events on his calendar, and social media tabs to connect with him on Twitter or Facebook. Links on each sidebar item take visitors to the full page, making it easy to navigate to any page from anywhere on the site. The integration of upcoming events and contact information help visitors effectively follow Mr. Williams' appearances and/or book him themselves.
The website effectively integrates video in several ways--not only are videos featured on the homepage, but you can also find videos of appearances, along with many articles, in the Media section of his website. Video helps people really get a feel for Mr. Williams and what he has to offer. The videos and articles are sortable to make it easier for visitors to find whatever article or video they want. HiFi is the highly flexible Content Management System that allows Mr. Williams and his staff to easily add media and integrate videos by adding an embed code or link.
Finally, the Viewpoint section of his site features a blog, in addition to a couple of pages explaining Mr. Williams' viewpoint on transformational business leadership and value creation in healthcare, his two major platforms for speaking, consulting, and guiding. The blog is powered by HiFi, and is easy to update as necessary.
The Ron Williams, X-CEO website marks a successful partnership with Three Ships Media and is a highly functional, attractive site that showcases the many hat Mr. Williams can wear. It should help him attract more clients for consulting, book more events, and continue to directly impact the business community in a positive way.