True North Groups

The True North Groups website is devoted to promoting and implementing the leadership methodology developed by Bill George and Doug Baker. After creating and developing Bill George’s personal website, George approached us again to develop this site.

We designed the site not only to create an online presence for the True North Groups Institute, but to also promote the Truth North Groups book written by Baker and George.

The website is designed to impart a focus on the True North Groups book itself, encouraging visitors to learn more about Baker and George’s methodology and ultimately buy the book. In order to maintain consistent branding between the book and the website, the site reflects the color scheme of the book’s cover.

On top of promoting the book, the website also showcases upcoming True North Groups events across the country. Doug also maintains a blog on the website, interacting with visitors and sharing his wisdom on leadership development. Our content management system also makes it incredibly easy for manage the website and for Doug to update the blog.

The True North Groups website delivers an online presence for the True North Groups book as well as gives Baker and George a platform to expand upon their leadership development knowledge and interact with their followers.