Building an Engaging Brand
As with all of our projects, we began the discovery process by working with AI for Teachers to clarify their goals and vision for the new logo and brand. This included walking through our comprehensive creative brief – a document that asks questions about target audiences, desired aesthetic, design preferences, and inspiration.
With the completed creative brief in hand, our designers got to work. Of the concepts that we presented, AI for Teachers chose to move forward with a colorful dot mark paired with a bold, eye-catching typeface.
The final logo evokes technology with a futuristic dot grid that alludes to the multiple ways that AI can enrich the learning environment. The color scheme intentionally avoids the typical blue shades that dominate the AI industry, and instead incorporates playful and friendly accent hues like yellow, purple, green, and orange. Completed with a bold, sans serif typeface, the logo combines approachability with sophistication and a tech-y edge.
Bringing the Brand Online
The website design is largely informed by the look and feel of the logo. Defining features include curved lines and circular shapes, incorporation of the full color palette, and thoughtful whitespace that maintains a clean and modern look throughout the site.
In terms of content, the site places resources front and center in a number of different ways. On the homepage, tools can be accessed through prominent CTA buttons, an interactive slider, or the clear nav options at the top of the page. This makes it easy for visitors to quickly segment themselves based on their interests and needs.
Interior pages like Teaching Resources make it even easier to identify relevant content with filterable feeds and articles that recommend related posts.
Creating an Online Community
One of the site’s most unique features is the way that it empowers teachers to connect and share knowledge. This takes place in three distinctive areas – the Discussion board, the Resource library, and each user’s personalized Profile page.
Once a user creates an account, they’re able to contribute to ongoing Discussion threads and interact with other users on the site. Creating a community space was a major goal for the project, so we made sure to build a seamless discussion experience that looks and feels consistent with the rest of the site.
Taking community interaction a step further, we made it possible for users to submit their own resources to the community Resource feed. This is as easy as filling out a quick form and selecting the appropriate filter tags for age group, resource topic, and language. Logged-in users can also save and comment on their favorite resources and view resources that they submitted in the past.
A Successful Launch
For AI for Teachers, launching the brand and website meant the start of an exciting new chapter.
Post-launch, they’ve been able to adjust the site content using the intuitive WordPress content management system, and they’ve successfully transferred the new branding to their social media platforms, email marketing, and other efforts.
We loved being part of this process, and look forward to supporting AI for Teachers as they continue to grow their online presence.
