Farragut is a 20 year old software firm that has uses custom tailored solutions to deliver results for governments and the workers' compensation industry. They wanted a B2B website that evoked the modern, thoughtful, cutting edge tools they put into practice for clients. They turned to NMC to overhaul their Workers Compensation digital efforts with a brand new visual language, updated information architecture, and an emphasis on conversions.
NMC worked to understand the firm, its tools, and its clients to put together an attractive design to engage and educate prospects on Farragut's offerings. The colors, textures, and effects used throughout the site are meant to draw visitors attention to key aspects and drive them deeper into the site, putting an emphasis on conversions by working visitors through the company's sales funnel.
