Since its founding in 1982, The Classical Station (WCPE) has remained dedicated to the goal of broadcasting high quality classical music for passionate fans and casual listeners alike. The listener-supported station differentiated itself early in its existence by broadcasting online, allowing classical music fans from around the world to access quality broadcasting 24/7.
In preparation for its third decade of operation, The Classical Station wanted to unveil a new brand and website that would better serve listeners, educate site visitors, and clearly project the sophistication of the organization. They came to us to lead their branding work and design through the development of a nonprofit website design that would be both user-friendly and informative while appealing to their broad network of volunteers, donors, business partners, and fans. The resulting site brings together a modern design, clear organization, and an easy-to-use live streaming feature for a product that successfully builds the station’s online presence.