Don’t Let Your Business Go Barefoot

For most service-oriented businesses, it’s all too common to focus your expertise on your output rather than your own systems and operations. As the saying goes, the shoemaker’s children go barefoot. Your business may often be the last to benefit from your specialized skills and knowledge. This is the designer who hasn’t revamped their own portfolio in years, or the coach who put their own training plan on the backburner. And we get it! You’re spending valuable time pouring your talents into the work that you’re doing for clients. 

But there’s something to be said for reinvesting in your business. When it’s difficult to find the time to bring your expertise back to internal projects, it can be helpful to find a partner who will add perspective and help you move forward in the right direction. That’s where our work sometimes comes in – as a guide for those design or marketing projects that help businesses continue to grow. 

Last year, we had the opportunity to partner with Altitude Design Office on a complete redesign of their website. It’s rare that we get to work alongside another team of designers, so this was a fun and unique opportunity to collaborate and leverage the best of our combined knowledge to create an engaging online experience.  

Considering Altitude’s focus on branded environments and wayfinding design, we made sure that the site included plenty of images from their portfolio of work. Set against a minimalist dark background, the colors and styles from the projects are able to stand out individually without competing for a user’s attention. Read on and explore the project in our case study.

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