If you’re like 60% of Americans, you probably agree that there’s not enough time in the day.

At work especially, many people find their schedule overwhelmed with meetings, appointments, presentations, and urgent tasks. So naturally, anything that seems to fall into the busywork category drops to the bottom of the to-do list – or maybe off of the list entirely. 

When we’re talking about website projects, the creative brief is one element that might fall into that “it-seems-unnecessary-to-linger-on-this” category. But really, the creative brief is more than just paperwork – it’s an essential strategy document that sets the foundation for a smooth process from start to finish. Make it a priority! The more details you can provide about your desired look, feel, and features, the less time you’ll spend on updates and corrections later on. 

This month we’re offering a closer look at our creative brief process and explaining why it’s more than worthwhile to spend time on strategy up front. In the post, you’ll find a breakdown of the big components that we focus on and a handful of tips about how to write a successful brief.

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