Small Details, Big Impact

At NMC, we strive to create websites that are functional, fast, intuitive, and delightful. While “delight” might not be the first adjective to come to mind when describing a web experience, we’re strong believers that the little things – a creative animation effect, a nontraditional button design, a time-saving feature for admins – are the difference between a good website and a great one. Those small extras enhance the experience and make a website more pleasant and fun to explore.

When we partnered with Prairie Capital Advisors on their website redesign, we intentionally took a detail-oriented approach that would increase that delight factor for both users and admins. We added stats that count up, accent lines that slide in on load and scroll, and hover effects that offer fun visual interactions for users. Behind the scenes, we revamped the technical setup and made huge improvements to the way that content is added and organized on the site. As a whole, all of these details add up to a polished experience that we hope users will love. 

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