August 2024 Newsletter

August 15, 2024

Newsletter

AUGUST 2024

Building Digital Pathways

Like park pathways carry visitors to points of interest, websites often feature navigational structures that guide users towards key information and desired actions – objectives like subscribing to emails, booking a demo, reading an article, and more. These digital pathways are more subtle than physical ones and come to life as related content and calls-to-action that recommend specific next steps.

When we partnered with Downtown Cary Park on a website redesign, we leaned into the idea of connecting the natural environment with an online experience. We wanted users to be able to explore the park from home and imagine a visit tailored to their hobbies and interests. Maybe a trip to the Bark Bar for dog lovers or an outdoor yoga class for fitness enthusiasts. We wove these pathways into the site by including a dynamic interactive map for visual browsing, an events calendar for daily activities, and amenity pages that highlight all that the park has to offer. Combined, these features create a digital experience that captures the park’s vibrant energy and charm.

An Economic Development Website for a Premier NC Park

READ THE CASE STUDY

RECENT LAUNCHES

IWMF Round Earth Media

Round Earth Media is an initiative from the International Women’s Media Foundation that pairs American journalists with in-country peers to produce important stories about a wide range of topics. To highlight a recent series published by the New York Times, we worked with IWMF to design and build a dynamic landing page that shares images and key quotes from the featured pieces. The design is striking and bold to capture readers’ attention and drive traffic to the full-length stories.

VISIT SITE

Three Ships

Three Ships is a growth equity firm that helps businesses unlock potential through leadership development, operational support, and strategic digital marketing efforts. We worked with Three Ships to refresh their site with a modern new design that centers on angular shapes and colorful graphics.

VISIT SITE

Yale and the World

Through Yale and the World, Yale’s Office of International Affairs shares resources and data about the university’s global programs. The site is built around a robust interactive map where users can filter through items by country, school, department, and type of project. Other highlights include regional landing pages, a global news library, and more.

VISIT SITE

NC Counts Coalition

Founded in 2017, NC Counts Coalition works with a variety of local agencies to coordinate an accurate census count in North Carolina. The nonprofit uses census outreach to connect with community organizations and advocate for issues related to equity, representation, and crisis recovery. The new site blends colorful design accents with an intuitive structure that makes it easy for multiple audiences to find relevant and helpful content.

VISIT SITE