Take a creative risk…it might just be worth it! 

During our creative brief process, we always ask a series of standard questions about goals, success indicators, and design inspiration. More recently, we’ve also started asking about how the design should fit into the landscape of your specific industry or community. Should the new website blend seamlessly, or are you open to a design that stands out as non-traditional?

Sometimes it makes sense to stick to the status quo, especially if being perceived as “different” would lessen professional credibility or confuse target audiences. But as design boundaries are evolving across all types of websites, it’s becoming more and more beneficial to take a risk and pursue a design that stands out. 

Earlier this year, we had the opportunity to work with Chapel Hill Economic Development on a new website to showcase their local work and impact. And when asked the conformity question, they were a resounding “yes” to a unique concept that would set them apart from other economic development groups. With that green light, we went ahead with an exciting direction that combines dark backgrounds, playful graphics, and subtle interactive effects. It’s not what you might picture for an economic development website, but that’s just what Chapel Hill Economic Development was looking for. 

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